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Amory Lovins,Marvin Odum,John W. Rowe's Reinventing Fire: Bold Business Solutions for the New Energy PDF

By Amory Lovins,Marvin Odum,John W. Rowe

Oil and coal have outfitted our civilization, created our wealth, and enriched the lives of billions. but their emerging expenses to our defense, financial system, wellbeing and fitness, and atmosphere nowoutweigh their merits. in addition, that lengthy awaited strength tipping point—where possible choices paintings greater than oil and coal and compete merely on cost—is now not a long time sooner or later. it truly is the following and now. And it's thefulcrum of monetary transformation.A international clean-energy race has emerged with staggering velocity. the facility to function with no fossil fuels will outline winners and losers in business—and between nations.Now, in Reinventing hearth, Amory Lovinsand Rocky Mountain Institute provide a brand new imaginative and prescient to revitalize company types, endrunWashington gridlock, and win the clean-energyrace—not pressured via public coverage butled by means of company for enduring revenue. Grounded in thirty years’ useful adventure, this ground-breaking, peer-reviewed research integrates market-based recommendations throughout transportation,buildings, undefined, and electrical energy. It maps pathways and aggressive recommendations fora 158%-bigger 2050 U.S. economic system that wishes no oil, no coal, no nuclear power, one-thirdless normal gasoline, and no new inventions.This transition may rate $5 trillion lessthan business-as-usual—without countingfossil fuels’ large hidden expenditures. It calls for nonew federal taxes, subsidies, mandates, or legislation. The coverage suggestions had to free up and velocity it desire no Act of Congress.Whether you care so much approximately earnings and jobs, nationwide protection, health and wellbeing, or environmentalstewardship, Reinventing fireplace charts apragmatic direction that is smart and makes cash. With readability and mastery, Lovins and RMI display the spectacular possibilities forenterprise to create the hot power era.

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Reinventing Fire: Bold Business Solutions for the New Energy Era by Amory Lovins,Marvin Odum,John W. Rowe

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